Audiences

Enhance Ad Targeting and Maximize Your Return on Ad Spend

About Audiences

Access Location-Based Audiences Easily via Programmatic Exchanges

Outlogic partners with programmatic advertising exchanges to offer a turn-key solutions for brands and agencies to access our audience segments and push to the platforms of their choice (i.e. Google, Facebook, etc.). We deliver both B2B, Large Purchases and loyalty audiences to optimize ad spend toward potential customers who are more likely to have a higher customer lifetime value (CLV).

Features

Launch Effective Advertising Campaigns

Leverage Polygons

Leverage hand-drawn and verified polygons to create audience segments with high visitation accuracy.

Branded and Unbranded

Provide a standard taxonomy on each programmatic exchange that includes both branded and unbranded segments.

Custom Audiences

Able to create custom audiences for customers who are looking for audiences outside of our standard taxonomy on these programmatic exchanges. This could include audiences for brands we have not yet polygonned or custom requests.

Loyalty and CLV

Target frequent visitors to venues (2-3x a month) and filter visitors based on length of visit using dwell time to optimize ad spend towards more loyal customers with higher CLV.

Testimonial

“Our partnership with Outlogic allows us to fuel our products with app-derived background location data that is precise, compliant and also provides us with transparency—all traits that are equally important to adsquare and our clients.”

Christoph Herwig, Adsquare

Use Case

Retargeting Campaigns

A technology service provider wants to target customers who have just bought a new phone because they sell an affordable low cost warranty program. They use Outlogic’s data to target 1M+ users a month who have been in a Best Buy, Apple Store, and T-Mobile in the past 48 hours.